Picwell Closes $7 Million Series A Funding Round

Picwell, the company providing the most advanced predictive recommendation engine for health plan selection, today announced that it has closed a $3 million extension of its Series A round of funding from BlueCross BlueShield Venture Partners and the Sandbox Advantage Fund.

Picwell is the most advanced and revolutionary decision support tool in health plan choice. Seamlessly and simultaneously processing the over 900K+ variables associated with health plan choice, Picwell forecasts a consumer’s future healthcare needs using lifestyle, behavioral and financial data as well as millions of health claims. It distills this complex array of information down to simple, independent and objective health plan scores that consumers can easily understand, allowing them to buy with confidence.

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